DATA.BET launches in-stream betting for its clients

(AsiaGameHub) –   DATA.BET has introduced In-Stream Betting as the newest addition to its sportsbook solution offerings.

This latest feature is seamlessly integrated into existing streaming infrastructure, allowing users to place bets without interrupting their live broadcast viewing.

Players can access betting markets, odds, and bet slips directly within the stream, thereby enhancing customer engagement and retention.

Developed with a mobile-first approach, DATA.BET’s In-Stream Betting addresses current digital trends, acknowledging that most bets are now placed via mobile devices. The overlay is on-demand, giving customers the flexibility to activate or deactivate it at any point during a stream.

By eliminating the need to look away from the broadcast, operators can expect increased user engagement, extended betting sessions, and a higher lifetime value from their customers.

Clients can integrate this feature at the frontend level, requiring no backend implementation, which simplifies the process and accelerates time-to-market.

When combined with DATA.BET’s virtual content, this solution enriches the user experience with broadcasts featuring near-zero latency.

Rostyslav Likhtin, Head of Product at DATA.BET, stated: “In-Stream Betting is designed to engage players where their attention is already focused — within the broadcast.”

“For our clients, this provides an additional layer of engagement that is straightforward to implement yet yields significant improvements in retention and player satisfaction.

“Having all necessary elements on a single screen reduces the time required to place a bet, and this kind of seamless experience is precisely what fosters long-term player loyalty towards the operator.”