EveryMatrix launches turnkey platform with Betsson’s Africa‑focused Cameroonian brand

(AsiaGameHub) –   EveryMatrix has launched its complete turnkey platform in partnership with Betsson Group’s Africa-focused brand operating in Cameroon.

This move marks another step forward in the growth of regulated digital betting and lottery infrastructure across the continent, with the integration covering both casino and sportsbook offerings.

The solution also covers core systems including player account management, payment processing and affiliate tools, effectively delivering a full, compliant operating stack built specifically for regulated markets.

“Rolling out a full turnkey platform solution for Betsson Africa demonstrates the strength and maturity of our technology and delivery capabilities in regulated environments, while strengthening our commitment to the African continent,” said Ebbe Groes, Group Co-Chief Executive Officer and Co-Founder of EveryMatrix. 

“Our priority is to support a stable, compliant launch in Cameroon and work closely with the Betsson team as the operation expands.”

EveryMatrix scales up its African operations

This deal, awarded after a competitive bidding process, follows other recent business activity EveryMatrix has secured across Africa. 

Just one month ago, 888Africa partnered with the Malta-headquartered platform provider to boost its existing operations in Angola. The firm also recently earned formal licensing approval to supply its turnkey platform technology in South Africa.

EveryMatrix notes its platform is engineered to support scalable operations in regulated environments, with a core focus on compliance, reliability and adaptability – key factors as African jurisdictions continue to formalize their gaming and lottery regulatory frameworks.

The Betsson deal comes shortly after Q1 results release

For Betsson, the launch signals a measured approach to expansion, targeting select regulated markets instead of rapid, unplanned growth. 

Its recent Q1 results show the group is expanding its B2C footprint across multiple markets, with growth in Latin America and Western Europe offsetting weaker performance in Central and Eastern Europe and its home region of the Nordics. 

Cameroon is among a number of African markets where regulatory models are evolving, creating opportunities for licensed operators with established technology and mature compliance capabilities.

Rony Richa, Commercial Director at Betsson Group, added: “This launch reflects a pragmatic approach by Betsson as we explore select regulated markets. 

“EveryMatrix was selected for its proven technology, regulatory experience, and capability to support a structured and controlled rollout.”